Hi! My name is Chris and thank you for checking into my most recent online marketing adventure/experiment! I’ve heard numerous times in my business life that my vision, perspectives, insight is ahead of its time. Well, I can tell you emphatically, I am not on the cutting edge of this challenge. Actually, I’m probably a bit behind the curve on it… but I plan to make up forthat rapidly!

What is this challenge of mine?

To really understand my context for this, I probably should share a little about me and my background. I’m not a guru, nor am I interested in trying to become one. Over the last 30 years, through a lot of hard work, I’ve been successful in multiple aspects of my career. I’ll share more about my professional journey below. Here’s where the challenge comes in. As I mentioned, I work a lot. Recently, I was “challenged” to use my professional experiences to streamline my work hours while maintaining my income stream. Jokingly, it was referred to as running an experiment that would create a “semi-retirement” for myself. I was immediately intrigued (and felt the competitive juices flowing) by this challenge. So here I am, embarking on my journey toward semi-retirement. Actually, I can’t envision myself semi-retiring, so perhaps we can rename that to shifting to an “Attainable Lifestyle.” …and this is the experiment, use the online world to generate this attainable lifestyle!

What does this experiment consist of?

At its most basic level, making money – while providing value for that – but doing it in a way that is not overwhelmingly time consuming. As I mentioned, I’m not doing anything cutting edge. I’m going to focus on blogging; which has been around since the 1990’s, but I’m going to do it with an eye on generating a sustainable cash flow from it. Some call this a “side-hustle,” while others refer to it as affiliate or passive online income. I sort of like the idea of the side-hustle. It’s not your full time concept but if it works out, it provides you with extra income or in my case, the challenge to generate “semi-retirement” income (not sure what that amounts to now, but will update this at a future point). So, how can you benefit from this? Actually, if you are here, then the odds are strong you are looking to do something similar. I’m starting with a basic plan and building out from here. I’ll be sharing my journey with you and a lot of insight along the way. Hopefully that will provide the knowledge that you can benefit from and… perhaps motivate some of you to build your own journey to your attainable lifestyle! I welcome it! I have two parameters for this journey. First, I will not look to make any money from something that I would not personally use or purchase and second, I will try to share as much value as possible while being transparent with you.

My philosophy for this experiment

Three words – Launch, Scale and Monetize. (Well, that’s actually 4 but we’re friends now, so let’s agree that it’s only 3 ). Basically it comes down to this. I need to launch an online presence (this site) then build up my traffic and that will need to position the ability to monetize. I’ll look to the online data to guide the paths we take (and I expect to be learning a lot along the way). Expect to see the majority of the content on this site relating to these three key words.